You’d think the topic of value would be straightforward when it comes to agile product management and ownership. After all, early and continuous delivery of value is the first principle in the Agile Manifesto and product backlogs need to refined based on value.
And yet, value is not easily defined, qualified, quantified, or agreed upon.
With many smart, experienced folks together at the Agile Product Open last month, I decided it would be informative to propose the topic “Value: The Whats, Whys, and Hows” in the marketplace of ideas.
To start the conversation, I offered my favorite definition, borrowed from the Value Standard: fair return or equivalent, in goods, services, or money, for something exchanged. From there, our conversation grew richer and deeper.