Marcus Castenfors

Marcus Castenfors

Continue reading: The first Product Discovery meetup

The first Product Discovery meetup

This week Crisp hosted its first Product Discovery meetup. We had the privilege to listen to lightning talks by notable experts from the Stockholm Product community: Martin Christensen shared his holistic Product Discovery framework. Johanna Olander presented SVT Play’s outcome based roadmap. Viktor Cessan shared his thoughts on how Product Discovery can happen naturally if

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Continue reading: Hacking Your Product Leader Career

Hacking Your Product Leader Career

Last Wednesday, we had the pleasure to host a webinar with Gibson Biddle, former VP Product at Netflix, titled “Hacking Your Product Leader Career”. During the talk Gibson shared stories from his career and tips on how to have a scientific approach to your career progression. Some key take-aways: Keep it simple. Understand your strengths

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Continue reading: Making Sense of Product Discovery: Two Playbooks Anyone Can Use

Making Sense of Product Discovery: Two Playbooks Anyone Can Use

The room was packed. Erin, the Product Manager, had called for an emergency meeting. The product they had just launched wasn’t meeting expectations. Erin stated with a determined voice: “We need to do more Discovery”. The room went quiet.

With confused looks, the team glanced at each other: “What does she really mean?”. “What does she mean by ‘Discovery?’”.

Perhaps this scenario resonates with you. A situation where the term “Discovery” is used, but it’s difficult to discern what it actually entails.

To be fair, the term Product Discovery is ambiguous.

My intention with this article is to try to demystify what Product Discovery is and to give you two Playbooks you can use.

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