Consumer behaviors are transforming and the speed of IT development is accellerating. Launching new products is becoming ever easier. This means new challenges – and new opportunities – for marketing departments. The companies that learn to master Agile marketing, in a faster changing world, stands a better chance of building long-lasting relationships with their customers.
Innovative companies like Zalando and Telenor are already applying Agile tools inside marketing. However, what is Agile marketing all about? In this article we’ve summarised the key ingredients:
Manager 1: “We should adopt scaling framework Y.”
Manager 2: “But scaling framework Y doesn’t have a recipe for baking cookies. So we need to do X.”
Manager 3: “Whut? You’re both wrong. We have Agile teams. We’re good!”
In fact, each statement above can be wrong. So the question is, how would you know?
As a coach, it never ceases to surprise me how often management teams lack a shared understanding of their current state of tech operations. If members of a leadership team do not share a common understanding of the current state, it’s easy to fall into the traps of process religion (“my tool is better than yours”), or status quo bias (“why change? From my perspective, everything seems just fine”), or just sheer complacency, “I don’t need to improve, they do”. One piece of solid advice, the last thing you want to do as the leader is to be oblivious to the current state of affairs.
My preferred method of learning the current state is to always start with an “outside-in” view. Assume your operations are a black box and look at the output first, then delve into how the cogs operate inside. Answering these 10 questions helps you do that:
Value oriented
Do we create innovations that give us unique marked advantages? How many per year?
What is our lead time from idea to delivery? From idea to customer value? Sample data from 2-3 projects.
What is our ROI profile? Do we invest first, work long and hard for months and years and hope to reap the business benefits later? Or do we deliver value continuously? Typically Agile?
Do we have the development capacity to take on all the good business opportunities that present themselves? What opportunities have we let slip by?
Quality oriented
How often can we do releases with quality that include a cross-section of our tech stack?
How often do we have slippage on big projects? How much slippage?
What proportion of support to business features is clogging up our development pipeline?
Engagement and operations indicators
How many projects are there running in parallel in our organization right now? Do we allow skilled people to work with focus?
Do we regularly work overtime to meet deadlines?
Do we have high personnel turnover for people in coordinating positions?
Of course, you don’t need to answer all the questions above. But getting the facts on the table is the key to building a shared understanding of where you are at, so the management team can start to pull in the same direction when improving.
I guess you, like the most of us, have a problem breaking work down to small but still valuable pieces and that your MVP (minimal viable product) is more or less the same as the project scope. If you recognize yourself in this than keep reading.
I suspect that running a session with a team to help them bootstrap a Working Agreement, is the single most common workshop I’ve been facilitating the last couple of years. And I’ve learned a lot of what works for me (and what doesn’t work). In my experience, this approach works equally well for the agile team, the department management group and the steering board team. This blog is me documenting how I ended up facilitating these sessions.
For me, a Working Agreement captures the expectations we have on each other within the team when we collaborate and communicate. I’ve seen teams call it “Code of Conduct” or “Ways of Working”. I call it Working Agreement. You call it whatever makes sense for you.
Running a Working Agreement workshop as early as possible is crucial for setting the team up for success. Preferably it’s done during the team’s two-day kick-off offsite, or at least within the first few weeks as a planned structured workshop.
Meaningful inclusive retrospectives are possible with distributed teams. Let’s talk about the basics you need to have in place, how you can facilitate a distributed retrospective, and what to look out for. This guide is based on the retrospective format that we used at LRF Media. The retrospective participants included 5 team members at the office in Stockholm, one person working from home, and 2 people working at the Kraków office.
Great conference, great atmosphere! Very inspiring to hang out with a bunch of super-experienced practitioners. I love conferences where it’s clear that everyone is there to learn and spread knowledge. It’s funny though, in lean circles like this I’m often known as the Agile Guy, while in agile circles I’m often known as the Lean Guy 🙂
Den 20:e September presenterade jag på SAST Stockholm (Swedish Association for Software Testing). Under 30 minuter delade jag med mig av mina tankar kring hur man uppnår “Flow through Visualization”. Presentationen hittar du här, och nedan har du inspelningen av presentationen.
Videon fokuserar bara på mig, men med lite skicklighet kanske det går att klicka sig fram i presentationen i ungefär samma takt som jag pratar mig igenom den. Om man orkar 🙂
On September the 19th 2018, Joshua Kerivesky, creator of Modern Agile, gave this talk “Are you curious?” at Crisp Stockholm. This is the video recording from that evening. The seminar is 60 minutes, followed by 30 minutes of Q&A.
About the talk:
ARE YOU CURIOUS? Learning is key to improving. Yet without curiosity, learning stagnates. Are you continuously curious about your customers and their needs? Are you curious to understand what’s behind a colleague’s anger? Are you curious about how a change to your process might improve flow and outcomes? Curiosity may just be a superpower. We’ll explore this topic in depth in this new keynote talk.
Bonnitta Roy was one of the keynote speakers at last year’s Agile People Sweden conference and she also held a course here at Crisp last February on self-organization beyond the team using Open Participatory Organizations (OPO), which was very well received by our course attendants. She is coming back to Stockholm in November and we got the opportunity to sit down with her and ask some questions about open participation and her work on the future of organizational life.
What is open participation and why does it matter in organizational life today?
Organizations face continuous pressure to “level up” to new social and economic realities. This places enormous strain on legacy structures which are difficult to overhaul, and conventional management practices which are difficult to shed. Instead of offering yet another “off-the-shelf” product, we help people see simple but powerful opportunities to become more open and more participatory in their everyday ordinary work.
In agile software development there is the notion of refactoring when code has become too unruly and is increasingly built up in an ad hoc manner. Refactoring means starting over with clean, elegant code. It releases a tremendous amount of complexity from the system. Open participatory practices do the same for organizational structures. It releases complexity and affords more elegant ways to solve complex problems. So OPO is basically a location based structure to self-organize and to self-manage in organizations?
Self-organization and self-management are core principles of open participation. Location-based-structure is one way to optimize them. It is the only way I know that also avoids the “law of suboptimization” which states that when you optimize the lower system, you suboptimize the higher (and vice-versa). This “law” leads to paradoxes in incentive systems that have to juggle rewarding individual merit, team performance, and company profits.
Locations are defined as mutually interdependent. No individual location can be defined outside of its context with larger strategic wholes; but the “whole” is not defined other than by the interdependent coherence of all the locations. The language of “location” helps reinforce the synergistic way of thinking. If you renovate your kitchen you are simultaneously adding value to your house, and to the experience of everyone who lives there. Similarly, in the OPO, people focus on making sure that the locations are healthy, and that the relationships between them are synergistic. This simultaneously adds value to the larger whole.
Let’s ask some frequently asked questions, as most readers may be new to these ideas.
In the scaled Agile framework, one key role is the Release Train Engineer (RTE). But who should I look for to fill this role? What are the first few process improvements experienced RTE’s typically do? Yuval Yeret (AgileSparks) and Mattias Skarin (Crisp) took the time to discuss the traits of a good RTE.
What are the traits of a good RTE?
Yuval: The easy answer to this question is that you are looking for a Scrum master for a team of teams. Going beyond that, when it comes to specific traits, you are looking for someone who cares about process and improvements, someone who has the ability to orchestrate things. But at the same time, someone who also knows when to step back and let the teams organize themselves. A good RTE is a great communicator and can see and understand what is happening.
Mattias: Firstly, a good RTE should be a people person, someone you’d like to talk to and bounce ideas with. Someone who builds trust and energy with their presence. In essence, a good RTE is the Uber Scrum master across teams. Secondly, a good RTE is systematic and makes sure the process events are run and planned in advance. Thirdly, a good RTE should be a good problem solver.
Åland has one of the coolest visions out there – build an Agile society. They also arrange Agile Islands, a small conference but with sharp content. This year I had the pleasure to speak, so I decided to shed some light on “Decision making under uncertainty”, which is a fascinating subject. Here are the slides.
A couple of weeks ago I was invited to give a keynote presentation at an internal innovation event hosted by one of the more pioneering product companies here in the Stockholm area.
The organizers requested the name of their organization to remain undisclosed, but were happy to see a video recording of the talk shared publicly. The presentation was prepared by me and Emil Vikström together and now that it is available I figured I might as well share it here on the blog as well.
So here it is!
Locations are a core concept in Open Participatory Organizations (OPO) which is the work of Bonnitta Roy. This talk attempts to explain how locations are a stable structure that is different from the stable agile teams and departments that we are used to; and how an organization built as a set of locations allow more autonomy, more open and distributed governance and other advantages compared to most of our agile organizations today. Some learnings from the field and tips for how to get started with some of these ideas are given at the end.
If this talk interests you I recommend you take a look at the OPO Foundations 2-day course in November (15-16) where Bonnita Roy comes to Stockholm to visit Crisp. If you are curiously looking for a solid realist viewpoint for finding better ways to practically explore the Future of Work it could be for you.
So how do you go about implementing a zero bug policy when you’ve got a long list of real bugs and users and stakeholders who want things fixed? I’ve been getting this question a lot after posting my blog entry Stop Managing Bugs, Start Focusing on Quality and creating the app and cards to help with the day-to-day maintenance of a zero bug policy. So over the summer I wrote a little story board book that will help you get started. Pass by the Crisp office if you’re in Stockholm to pick up a copy, or download the pdf on LeanPub. You can always find more information at FixItNowOrDeleteIt.com
What happens when you use Agile in marketing? Zalando have been using Lean and Agile tools inside marketing for some time. That makes up an unique and interesting case study, from a company pushing the boundaries.
Here’s an interview with Julia Kummel, sharing their experiences from the journey:
psst: Do you want to learn how to get started with Agile in marketing? Try out brand new Agile Marketing class in September.
The Agile Manifesto has been around since 2001, and agile ways of working have existed long before that. So what is this thing called Modern Agile? Is the manifesto outdated and needs to be replaced? All good questions, but let’s start with taking a look on what Modern Agile is.
Racing is essentially product development on steroids.
For a number of years I’ve been following the development of a promising young racing driver – Linus Lundqvist. Anyone with a little bit of knowledge about racing,knows that there are many components that need to work together, in order to forge success. Talant – yes. Resources – yes. But – as important – is how you put them to use. Here’s where Lean and Agile thinking comes into play.
We got the chance to interview Linus and his race engineer at LL Motorsports, Bo Hanner, on how they have used Lean and Agile thinking, in order to keep an edge on competition.
Where is Linus now? While it still early in the season and many races to go, Linus has put himself in a favourable position, as a frontrunner in the Formula 3 UK championship.
If you would like to dig deeper and learn how a race team works, or how they use Lean/Agile to keep an edge on competition, then take the chanse and meet Linus and LL motorsports here in Stockholm on October the 18:th, at the “Agile Procurement for Business Agility” conference.
“Fix It Now or Delete It” is a simple method that gives you two options for dealing with a bug: Fix It Now, or Delete It! I wrote a blog entry about this method a few months ago, and now there are lots of resources to help you talk to your team about simplifying the way you deal with bugs.
So you have a LARGE backlog and you have decided that you need to estimate it.
Not on board? Still undecided? Go read my previous post on the tradeoffs between estimating and not estimating large backlogs.
Still reading? Ok, let’s get to it!
You can do larger scale estimation in MANY ways. What I will share with you here is just one way I have found to do it effectively, with enough accuracy at a reasonable cost. It requires some pre-conditions, such as having a team with an established way of working and some way of estimating on the team level, so it may not fit your situation. But if it does it is probably worth your time to check out.
JUnit is poorly named. Given the name, people tend to think that it should only be used to write Java unit tests. And then people feel a bit hesitant about writing their integration tests with JUnit too. When they start with system tests, they often think they need another driver for their tests. Sure, maybe using another abstraction layer and a custom domain specific language (BDD), you can make the tests more readable for a non-programmer. That often comes at the cost of making the tests less readable for the programmers. And if we are honest, who’s going to read the tests the most? Perhaps just naming test classes and methods well and writing readable code can suffice?
A prerequisite for running your tests against a dockerized environment is of course that the service you want to test is packaged as a Docker image. Also, all of the services which the System Under Test (SUT) depends on needs to be dockerized. If you don’t have that, your environment is not fully dockerized and you will suffer the consequences of having to test against external services.
If your SUT is packaged as a Docker image and has no dependencies on other services, you can just start it using “docker run” and run your tests against it. However, usually services have one or more dependencies to other services, such as its own database, a queue and perhaps a external RESTish service that returns nasty XML. You want each of these services in their own container. To spin up a bunch of docker containers, you can use docker-compose.
I recently rewrote the end-to-end tests for a service. This brought up the question of what we should test in the end-to-end (e2e) tests vs our Dockerized tests.
This article is the first in a series about system testing:
Since the original e2e tests were written, we (my team) have also introduced another type of tests. We call them “dockerized system tests”. These are similar to the e2e tests. They also test the connections between services in the system, and how the system works as a whole. One key difference between e2e tests and dockerized tests is that the dockerized tests do not test the system when it is deployed the way we deploy it in staging and production environments. Our dockerized tests bring up all services in a single machine, and we usually don’t set up redundancy, clustering, load balancers and such things.
Estimation seems to have gotten a bit of a bad reputation lately.
One misconception I sometimes see is that estimation beyond just a few weeks is “not agile”. Another trend is that some people advocate against doing estimation at all mostly because they view it as a beginner tool, so by not estimating we are no longer beginners.
To me doing estimation or not does not really say much about “how agile you are”. The way I look at it is that we should estimate when the reasons to do so outweigh the reasons not to do so. That simple.
In some scenarios this also includes doing estimation of large backlogs.
So in this article I want to share what I see as some of the reasons FOR and AGAINST doing estimation of a larger backlog. You can then decide for yourself if your situation justifies doing it or not.
As a product owner, your job is to make assumptions, or hypotheses. (Hypothesis-driven product discovery, anyone?) You assume that your priorities will be the best outcome, the shortest time to market or something else. But how good are your assumption when it comes to reality? Did that sale increase occur and was it thanks to your great mind or just pure luck? Do people around you understand and help you with your assumptions? Impact mapping is a lightweight tool that helps you with quantifying and communicating your assumptions.
You may have read about this elsewhere, but a recent event led me to write this. I feel that the working agreements concept is not given the attention it deserves. Working agreements are about making your culture explicit. It is desirable to have them visualised on your Scrum board as a constant reminder. Question is, when do we remove them from the board so that they don’t cover the whole board? My answer is, when the third state is reached, “internalised”.
Meet Enspiral, with the inspiring purpose of “More people working on stuff that matters”. This autumn I finally got to meet Joshua Vial from Enspiral when he and his colleague Susan Basterfield visited Stockholm for keynoting at the Agile People Sweden Conference. This was the first time Joshua visited us but Susan, I had already had the privilege to get to know last year when we hosted a workshop at Crisp on the Enspiral European tour.
Joshua Vial and Susan Basterfield from Enspiral
After the conference, I had a chance to sit down with Joshua and Susan to chat about Enspiral, social entrepreneurship, doing things that matters and the future of work. As we sat down and chatted and realized that we are a tribe of changemakers separated at birth, or at very least sharing latent strands of DNA. How else can you explain the exquisite similarities of two entrepreneurial collectives from the polar opposites of the planet? Crisp and Enspiral are like long-lost cousins. We are both two companies with a belief that there are better ways of organizing and leading work than the traditional way.
These new ways are based on principles of self-management, agility, openness, and participation. We believe organizations like this are more rewarding and purposeful for the people working in them. This will lead to that people’s potential are freed up to do more good and impactful things in the world.
Before there was the concept of frontend and backend developers, there were just developers and I was one of them. We did everything from HTML to SQL and it was not hard. Then something happened, JavaScript became popular. After years of server side rendering and thin clients, the pendulum was swinging back to fat clients again. And I was a backend developer.
Believe me, I have tried to get on the train with JavaScript and its hose of new frameworks. I took courses in JavaScript. I wrote applications using Meteor, tried Angular and React. But what I never managed to do, is liking it. There is simply to many ways of shooting yourself in the foot. And all these frameworks that come and go points to something, perhaps we are trying to fix the wrong problem. I suspect it is the foundation itself, JavaScript.
Posted on 2018-03-01 – 12:18 by Martin Christensen
What I’ve strived for in all my jobs and assignments is to combine the best discovery methods with the best delivery methods, of course in the best possible way. I have tried and tested a lot of popular frameworks and ways of working, and the following list of principles is my conclusion. read more »
