Tag Archives: concepts

Video – product development without the product owner

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Crisp’s Youtube channel has made a new release – introducing Concepts.

Concepts is used to let passionate people run with ideas, a different approach than that of traditional product ownership. If you do use in conjunction with a product owner, it allows that person to spend more time on the field with customers.

Ps: The mastermind behind the illustrations -> Jimmy Janlén!

More on concepts: crisp.se/concepts



Slides from Lean Kanban France 2013

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Just back from Paris (gotta love that town, many good memories there ūüôā

I did my first presentation on Concepts.  Here are the slides.


Introducing Concepts

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Let me introduce a tool I’ve found useful – Concepts.

Concepts¬† is a one page specification, in A3 format that represents a product idea of feature. It is enough to enable a prepared conversation with the engineers developing the product. Think of it as a “flexible minimum specification”.

Concept sketch

The idea

The concept owner is a person passionate about the idea, regardless of role, who works to realize the product idea all the way to happy client.

There is no handover.


Concepts helps you

  • Treating post release challenges as part of normal design
  • Decrease friction between business and development by setting clear expectations of what should be prepared before entering into conversations with developers
  • Develop a minimum specification, flexible for your context
  • Increasing the value added time of your development team by training business people to arrived prepared with the right questions
  • Increase learning by completing the feedback loop all the way to customer use
  • Sharing the work load of a product owner onto a team
  • Lower waste:
    – preventing ideas with unclear value (hidden in big requirement documents) to enter solution design,
    – less rework ¬†after release ‚Äúbugs development should have foreseen‚ÄĚ
    – avoiding heavy documentation in the early stages of product development when uncertainty is at it’s greatest

Companies have used concepts to:

  • Keep a single thread all the way through to working at client
  • Help product owners spend more time with real users
  • Solve product owner overload scenarios
  • Remove handovers

>> Download the full article

Here are some Concept section examples

(A shortlink: crisp.se/concepts)