Spotify Rhythm – how we get aligned (slides from my talk at Agile Sverige)

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Here are the slides from my talk about Spotify Rhythm at Agila Sverige.

The talk is about Spotify’s current approach to getting aligned as a company. It covers:

  • what problem we’re trying to solve, and how we’ve gone through two other models (OKR and Priorities & Achievements) before arriving at our current model
  • how we define “Bets” using the DIBB framework (Data-Insight-Belief-Bet)
  • how we prioritize bets using stack-ranking based on company beliefs and north star goals
  • how we visualize bets on a kanban-like company level board, and group them into Now – Next – Later columns
  • how different parts of the company visualize their own bets and align with higher level bets, using interlinked bet boards.
  • how we synchronize and prioritize our work using different cadences at different levels of the company.
  • how this model is used to support squad autonomy
  • our challenges and learnings with this so far

Holy crap how did I manage to cover all that in 10 minutes?! Guess I talked fast 🙂

Some sample slides below.


Stack ranked bets


Cascading Bet Boards

Squad autonomy


  • 1
    Tom Suter
    2016-06-09 - 13:32 | Permalink

    Looks very interesting. Is the talk recorded?

    • 2
      2016-06-09 - 17:35 | Permalink

      I’d be very interested in that as well.

    • 3
      2016-06-09 - 20:41 | Permalink

      I have the same question, it will be very useful to have a record if it exists.
      Thank you very much for sharing your slides.

  • 4
    2016-06-09 - 15:48 | Permalink

    It is, but it’s in Swedish.

    • 5
      2016-06-14 - 15:24 | Permalink

      Thank you 🙂

    • 6
      Tom Suter
      2016-06-14 - 21:49 | Permalink

      Ai, too bad. That’s out of my league for now.

  • 7
    2016-06-09 - 22:45 | Permalink

    […] The Spotify Rhythm […]

  • 8
    2016-06-10 - 09:45 | Permalink

    […] Read more about Spotify Rhythm at Henriks blog> […]

  • 9
    Fabian Henzler
    2016-06-10 - 15:40 | Permalink

    Amazing article that really fits my intuition and believes 🙂

  • 10
    2016-06-13 - 20:02 | Permalink

    Very interesting talk. I like the idea of the DIBB framework. The north star goals are important and should continuously be kept in mind.

  • 11
    2016-06-20 - 17:05 | Permalink

    Mute the sound – watch the video. It still makes sense 🙂

  • 12
    2016-06-25 - 21:02 | Permalink

    […] Spotify Rhythm – how we get aligned (slides from my talk at Agile Sverige), by Henrik Kniberg, on Crisp’s Blog […]

  • 13
    2016-07-04 - 17:53 | Permalink

    Looking at this from a Liftoff/Agile Chartering ( perspective, Bets could provide an effective way of clarifying the “product vision” every team/squad needs to understand its purpose and get focused on defining (and sticking with) its unique mission. I hope to get to hear your explanation in person sometime soon. 🙂

  • 14
    2016-07-06 - 23:00 | Permalink

    Yeah, hope to bump into you at some conference soon! It’s been a while 🙂

  • 15
    2016-08-04 - 01:50 | Permalink

    Hi Henrik, thanks for the slides and the video. I (we) made an English transcript of your Swedish talk from from ‘Agile Sverige’ – are you OK for me to publish the English text?


    • 16
      2016-10-20 - 11:32 | Permalink

      Sure. Send me a link though so I can fact-check.

      • 17
        2016-12-13 - 06:18 | Permalink

        I’d be interested in a copy of this transcript if you’re okay with publishing is, Henrik!


  • 18
    2016-12-07 - 02:25 | Permalink

    Sorry, haven’t visited this page in ages so missed you reply :/

    Here is a link to the google doc:


  • 19
    2016-12-08 - 20:42 | Permalink

    Thank you so much for the slides, Henrik. We’d like to implement the framework at our company. I saw Geoff Webb’s comment about having created an English transcript of your talk. I’d love to read the transcript whenever it is published. Regardless, thank you again for sharing the framework!

  • 20
    2016-12-16 - 21:31 | Permalink

    Thank you, Henrik and Geoffrey, for the video and subsequent transcript!

  • 21
    Victor Sollerhed
    2017-03-23 - 19:11 | Permalink

    Talk in English for this from Agile Africa:

  • 22
    Federico Casabianca
    2017-11-03 - 11:54 | Permalink

    Hi Henrik,

    the link to the slides seems not being available. Could you send them over to may email please?

    Much appreciated.

  • 24
    2017-11-08 - 10:49 | Permalink

    HI Henrik,
    it seems that the links included in this post (to the slides, and others) are no longer working.
    I guess this is the result of a reorganization of your dropbox!!
    The core of the presentation is included in the images from the post, but you may want to fix the links.

  • 26
    Tomas Jansson
    2018-08-15 - 23:07 | Permalink

    Really interesting post Henrik, like most of your post. One question though, has spotify gone back to OKR since you wrote this post? I found this online hinting that they have:

    Or is this just part of spotify? If they did go back to a more OKR like approach, do you know why? Personally I find the process you describe here more interesting.

    • 27
      2018-11-14 - 13:40 | Permalink

      Yeah, they reintroduced OKRs later, while also keeping the Rhythm. Not sure of the exact reason, but I’m guessing the two models were considered complimentary.

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