Last month, we had the pleasure of bringing Stephen Bungay to Crisp in Stockholm to share with us his wisdom and insights on how to use Strategy under uncertain conditions.
I find this topic interesting, since the interative nature of Agile can trick management into believing either that they do not need to have a direction, or that a few abstract statements would serve the purpose.
In my mind, nothing can be further from the truth. In a dynamic, fast paced environment, more attention needs to be focused on finding, communicating and revising your direction. The question then becomes, “How can we do a good job of it?” Stephen has studied how leaders do this (from the military to Formula 1) and has translated the strategies to fast-paced business environments. Interestingly, he notes, “Strategy is not a science. It’s a practice, which each generation needs to rediscover.” I think we would do well to do the same within Agile environments.
Apart from Stephen’s “Art of Action” class, which was highly recommended, we also hosted an open evening on the topic “Keeping Direction” which combined the practical experiences from LEGO with Stephen Bungay’s insights. The slides for the talks are available in PDF from the links below:
- Evolving direction at LEGO – Eik & Mattias
- Navigating in uncertainty – Stephen Bungay
Also check out Sami’s excellent podcast with Stephen at http://www.bosslevelpodcast.com/stephen-bungay-and-strategy-under-uncertainty)