Consumer behaviors are transforming and the speed of IT development is accellerating. Launching new products is becoming ever easier. This means new challenges – and new opportunities – for marketing departments. The companies that learn to master Agile marketing, in a faster changing world, stands a better chance of building long-lasting relationships with their customers.
Innovative companies like Zalando and Telenor are already applying Agile tools inside marketing. However, what is Agile marketing all about? In this article we’ve summarised the key ingredients:
- More time to create
- Cross-functional teams
- Data-driven insights
- Engage with audience through social media
Read the full article here “Agile marketing in a nutshell”