Know Your Product with the Product Canvas

What is your product?

If you ask your product development team members, product managers or owners, colleagues in finance, service or operations, marketing, sales, compliance, and all the other departments and teams that make up your organization, would they agree?

It might surprise you to realize that for many organizations, not everyone has clarity around something so fundamental. I’ve developed a Product Canvas to address this issue. The canvas also helps product managers or owners proactively steer their products.

The Product Canvas communicates a concise, clear way to articulate your product. You can use it to develop and anchor everyone’s shared understanding of your product. The canvas also feeds your product roadmap and your product backlog. Learn more about Part 1 of the Product Canvas, identifies your product’s strategic information in this blog post.

If you want to learn more about foundational elements of the Product Canvas, join me when on 3-4 April for the “Backlog Refinement Practitioner: Successful Agile Requirements Analysis”. Register today. I look forward to seeing you in Stockholm.

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