What happens when you use Agile in marketing? Zalando have been using Lean and Agile tools inside marketing for some time. That makes up an unique and interesting case study, from a company pushing the boundaries. Here’s an interview with Julia Kummel, sharing their experiences from the journey: psst: Do you want to learn howContinue reading
What is Agile, actually?
Have you ever asked yourself the question, ”what is Agile”? Ever been asked the question and found yourself looking for the easy answer? The true answer is of course that Agile is the Agile manifesto but do you know anybody who can recite the manifesto just out of his or her head? When asking what is Agle, it’s more likely you will get the answer that Agile is about being flexible or about high efficiency. Some will say Agile is about having a Scrum Master, daily stand-up meetings and notes on a white board. I think Agile is much more than that and in this post I will tell you the answer, the short answer, I have found after many years looking.
Is it important to know what Agile actually is? Yes, of course. If you don’t know, how can you know in which direction to change your way of working when you decide to go Agile. By the way, Agile is a direction how to improve your way of working, not a place or a fixed description of how to work.
To make Agile easy to understand I will borrow a symbol from Lean, the house
I had the privilege of both attending and speaking at Lean Kanban Central Europe (LKCE) in 2013. (Awesome conference). In my talk I share insights and techniques useful when improving the full value chain, across functions in a software product organization.
Here’s a video on my talk.
During the conference Agila Sverige 2013, I – the Evil Coach – made my first public appearance. I gave a lightning talk on how to maximize the team’s performance. The room was filled to the brim. The talk ended with standing ovations which were immediately followed by an early termination of the conference since no one could possiblyContinue reading
This is basically a 1 day product ownership course compressed into a 15 minute animated presentation.
Over a million views! Some call it “The best 15 minutes on the Internet” 🙂
There’s obviously more to product ownership than this, so see this is a high level summary.
- Here’s the complete drawing (.png format)
- Here’s a downloadable version of the video, in case you don’t want to stream (.mov format, 90 Mb)
Special thanks to Alistair Cockburn, Tom & Mary Poppendieck, Jeff Patton, Ron Jeffries, Jeff Sutherland, and Michael Dubakov for providing many of the models, metaphors, and ideas that I use in this presentation.
Translations: (see also the translation guide by Cédric Chevalerias)
- Chinese – simplified (subtitles)
- Chinese – traditional (subtitles)
- French (voice)
- German (subtitles)
- Italian (voice)
- Japanese (subtitles)
- Polish (voice)
- Portuguese – Portugal (voice)
- Portuguese – Brazil (voice)
- Russian (voice)
- Spanish (subtitles)
Below is a full transcript in english. But I recommend watching the video instead of reading the transcript. The video is 100% visual, the transcript is 0% visual…