How Spotify builds products

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Product development isn’t easy. In fact, most product development efforts fail, and the most common reason for failure is building the wrong product.

Spotify is a Swedish lean startup with an awesome track record of product delivery. The products are designed to be easy, personal, and fun. Even Metallica, long known as die-hard opponents to music streaming services, now say that Spotify is “by far the best streaming service” and are “stunned by the ease of it”.

Here’s the paradox though: Successful companies like Spotify only want to deliver products that people love. But they don’t know if people love it until they’ve delivered it. So how do they do it?

Check out the article “How Spotify Builds Products



  • 1
    2013-01-16 - 19:10 | Permalink

    Where do the ideas come from and how do you decide, what enters the pipeline? Do you use any methodology like Design Thinking or similar for ideation?

    Thank you for sharing, very useful to see practical examples.


  • 2
    2013-01-18 - 17:36 | Permalink

    […] Hur Spotify bygger produkter [] 0 poäng | Postat januari 18 av Erik Starck […]

  • 3
    Hans Granqvist
    2013-01-18 - 20:15 | Permalink

    While the article is well written, the model described does seem a bit obvious and generic. I think most successful companies develop products in this fashion.

    What would be interesting is to see more around Spotify’s process and insight into larger changes, for example, your recent choice of a HTML vs. an installable client.

    Another interesting insight would be more around how you personally see A/B testing vs. other means of innovation. Many times, A/B testing is somewhat reactionary in that it can only react and measure smaller changes and therefore has a deficit in its pro-statistical thinking. Innovation sometimes, they claim, need to be freed from these shackles and not necessarily measured. How people think and feel about a product may not be immediately measurable, and the reaction may come long after the event.

  • 4
    2013-01-29 - 10:01 | Permalink

    […] ;Une fois lancé, améliorer sans cesse le produit jusqu’à ce qu’il devienne exceptionnel.Dans How Spotify builds products, Henrik décrit leur processus en quatre étapes : Think it, Build it, Ship it et tweak it. Comme […]

  • 5
    2013-03-23 - 08:44 | Permalink

    […] […]

  • 6
    2013-10-17 - 05:56 | Permalink

    Japanese version!
    I can read your article easily : )

    It just look great Lean Startup Framework. Great job!

  • 8
    2014-03-11 - 05:58 | Permalink

    Thank you for the in depth sharing of the 4 stages approach, really enlighten me. Thanks.

  • 9
    2015-04-02 - 11:09 | Permalink

    […] spreekt mij de aanpak van Spotify (klik hier) mij enorm aan. Iedereen in de organisatie mag een idee aandragen en indien deze levensvatbaar […]

  • 10
    Young Kim
    2016-11-15 - 01:45 | Permalink

    Hey, I translated the document to Korean because this article needs to be shared to Korean startups as well. Do you mind adding this translated version to the list?


    Thank you for the great article.

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