What is your product?
If you ask your product development team members, product managers or owners, colleagues in finance, service or operations, marketing, sales, compliance, and all the other departments and teams that make up your organization, would they agree?
It might surprise you to realize that for many organizations, not everyone has clarity around something so fundamental. I’ve developed a Product Canvas to address this issue. The canvas also helps product managers or owners proactively steer their products.